Experience

Clients

Over the course of my career, I've had the tremendous privilege of working with some fantastic individuals, teams, and businesses. These collaborations have been instrumental in shaping my professional journey and have contributed significantly to my growth as a designer. 

Each project has presented its own set of challenges and opportunities, allowing me to adapt and refine my design approach to suit the unique needs and objectives of different clients. I am deeply grateful for the trust that clients and colleagues have placed in me.

Collaboration

As a designer, my ethos revolves around collaboration as the cornerstone of creative excellence. I firmly believe that the power of collaboration transcends individual brilliance and leads to work that are not only visually striking but also functionally effective.

In my view, this is a dynamic process that involves open communication, active listening, and the seamless integration of diverse perspectives throughout the process.

WR, PRODUCT MANAGER, KPMG UK

Saad, I've thoroughly enjoyed working with you. In particular I've been impressed by a few things:

Your deep experience in product design and UX which means not only that we do some great work but I myself as the PM am always at peace because I know that the work is in very experienced, capable hands.

Your ability in working through uncertainty: certainly landing onto BODS hasn't been easy. But you did an amazing job in turning all those around into some great work that we could actually ship (making the client and industry v happy).

EF, SR. PRODUCT DESIGNER, KPMG UK

Saad was incredibly approachable – he made every effort to provide thorough guidance around UX best practices and answer all the questions while providing real world examples.

He also encouraged new ideas which allowed me to further develop my design skills. Saad motivated me by his example of brilliant work, while facilitating great communication and positive atmosphere within the team. Saad’s analytical mindset also proved to be very useful as he focused on using the feedback from workshops to inform the designs, which was crucial to get the exec buy-in for the project.

RK, PRODUCT OWNER, KPMG UK

Saad went above and beyond to meet our timeline to complete tasks in a timely manner and it would not have been possible to deliver our work to the client without his commitment against very tight deadlines.

He worked well with our product owners and our development team to ensure he knew the limitations and goals to have a feasible design. Communications was constantly open and clear, leading to many productive calls to achieve a positive outcome. Quality of work was outstanding throughout. The designs produced were of high quality and required little revisions. Impressed the client as well!

JA, LEAD PRODUCT DESIGNER, KPMG UK

Saad has been my go-to for all screen design and prototyping; taking user insight and translating them to outcomes to reflect user needs. I am impressed by his ability to understand user research and translate it into design concepts.

AC, ASSISTANT MANAGER, KPMG UK

I found Saad to be really helpful and an effective driver of work. He was able to break down concepts to explain them in more simple, approachable ways. He’s clearly very knowledgeable, and established credibility very quickly through both his technical knowledge and through quick turnaround on outputs.

AK, MANAGER, KPMG UK

Saad has been a fantastic colleague to work with! His calm and pleasant nature has really helped me and the team face urgent issues in a less stressful manner

My Work

Over the course of my career, I've had the opportunity to work on a range of projects, across industries that continue shaping our digital landscape. I have collected a few case studies to illustrate my design process, the objectives and outcomes for some of the projects that I've worked on.

I also use this portfolio as a reference point for myself, to keep track of my learning and development as I continue evolving in my design career. 

Bus Open Data Service

Desiging BODS: A groundbreaking platform for nationwide bus data - a one stop hub for timetables, fares, and real-time bus locations across England. 

Kia Reviews

Designing for trust: How I designed a reviews system that fosters trust, provides valuable information, and enhances car buying experience for Kia customers.

RoomBuilder

Efficient and elegant: How I designed a Unity based software tool that helped interior decorators create and render photorealistic room designs in 3D, with home decor and furniture, exactly to scale.

Timar

Designing a mobile-first application that helps users discover salons for a broad range of beauty treatments and easily manage appointments.

Assortment Box

Check out the assortment box, a collection of artfacts from the projects that I have worked on over the course of years.

Contact

if you have any feedback, comments or if you'd like to know more about my work, please feel free to reach out.

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